Opinion

Apple vs. Facebook: What do African advertisers stand to lose?

Apple has introduced big changes to its Ads and privacy policy with the release of the IOS 14.5. This feature may stifle advertising and online marketing and Facebook, one of the world's largest advertisers is taking a stand. What is this new feature and what does it mean for advertising in Africa?

How smart contracts can promote e-commerce in Nigeria

Nigeria is seeing unprecedented growth in online marketplace consumption. But settlement and disputes issues still remain the same, and can potentially hinder this growth. How can smart contracts make this easier for both parties?

What the new OTT license regulations may mean for free speech in Nigeria

The Nigerian government has suspended Twitter. It is also seeking to regulate other information channels over the internet. What are the implications of these policies in Nigeria? Will this lead to state sanctioned censorship of news and information?

Which logistics app should you use in Nigeria?

Increase in online shopping spiked the demand for logistics services in Nigeria. I compared four logitech apps to find the best.

What to make of Silicon Valley's interest in African startups

Silicon valley has been showing increasing interest in the African startup ecosystem. They now provide funding, collaboration, incubation and partnerships for African startups. What are the drivers behind this and what does it mean for the ecosystem?

What Is the Future of Marketing Technology?

Like every other industry, marketing cannot escape the winds of technological advancement. This makes it important to ask, what is the future of marketing technology?

How Nigerian tech companies are marketing their apps

Nigeria’s allure to investors and founders borders on both its population and its economy, even though the country has one of the highest levels of poverty in the world.