How Jiji increased its daily app installs by 214% in one year

Jiji daily app installs have increased from 7,000 to 22,000 between January 2019 and October 2020, according to AppsFlyer.

Jiji is one of the largest marketplaces for classifieds in Africa. It has partnered with AppsFlyer — an American mobile marketing and attribution platform —  to better measure its marketing performance.

Before Jiji started using AppsFlyer, it couldn't ascertain which marketing channels were working and compare the performance of its Facebook and Google ads. Jiji also faced difficulties in setting up new ad networks, according to a statement released by AppsFlyer. These challenges made negotiation, integration, testing and analytics process long and complex for Jiji.

But since working with AppsFlyer, whose 12,000 customers include Nike, Tencent and HBO, the online marketplace app has recorded "exponential growth in Nigeria", said Daniel Junowicz, AppsFlyer's MD in Africa and Latin America.

Working with AppsFlyer has made it easy for Jiji to connect and negotiate with new ad networks, according to the statement. And for the first time, Jiji is able to test more than 300 ad partners at speed. It can also compare performance between its Google and Facebook ad campaigns — its primary channels for user acquisition.

Thus, Jiji is able to make smarter buying decisions, easily cutback on campaigns performing poorly and scale-up successful campaigns. According to the statement, Jiji has been able to increase its daily app installs on Android and iOS from 7,000 in 2019 to 22,000 in 2020, representing a 214% increase.

AppsFlyer also noted that Jiji's app traffic has increased by twenty-fold since the beginning of their working relationship.

AppsFlyer told benjamindada.com that Jiji is one of the first companies it is working with in Nigeria. "We will be sharing some more information on the other companies and the exciting work we are doing with them in due course", it said.

Reports from other app intelligence platforms

Indeed, Jiji now has 5,000,000+ installs on Google Play Store. According to Sensor Tower, a platform that provides insights on apps, Jiji is the second-top free shopping app on Android and iPhone in Nigeria. (Jumia is the numero uno on both charts.)

Sensor Tower shows Jiji had 210,000 downloads worldwide on Android and iOS in August 2020.

Apptopia, another app intelligence platform, reported that Jiji has the happiest users compared to Jumia and Konga. It also has the best day 1 retention on iOS, compared to Jumia and Konga.

According to data from Sensor Tower, majority of top brands are using AppsFlyer for mobile attribution.

It is also pertinent to note that in April 2019, Jiji acquired OLX businesses in Nigeria, Kenya, Ghana, Uganda and Tanzania. OLX was the main competitor of Jiji in Africa. And the acquisition gave Jiji access to 300 million people.

"In a mobile-first market like Nigeria, a good understanding of what works and what doesn’t can be the difference between success and failure. We are excited to be working with Jiji to drive growth and increase the efficiency of its marketing in this market", Daniel said.

AppsFlyer has been an invaluable partner in our success in Nigeria. The AppsFlyer team helped us improve our user acquisition and performance measurement and, as a result, our marketing spend has been more efficient. They’ve helped us understand our problems in a more technical way.

AppsFlyer is currently the sole attribution and analytics platform in the marketing tech stack of Jiji.

About AppsFlyer

Founded over ten years ago by Oren Kaniel and Reshef Mann, AppsFlyer has over 6,000 technology partners including Facebook, Google, Apple Search Ads, Salesforce and Adobe.

"From the beginning, we have been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach", AppsFlyer says on its website.

It added that these four pillars have allowed us to grow into the global attribution leader.

AppsFlyer mission is to help marketers succeed. It aims to be every marketer's best friend by empowering brands with a holistic view of every user journey across platforms, channels, and devices.